If you are a publisher in the business of selling online display advertising, you are in a pricing tug of war with Advertisers and their Agencies and you're not winning.
How online inventory is currently priced and sold leaves publishers vulnerable to significant price erosion because ultimately, you will be judged on your ability to deliver some form of ROI with zero control over the creative. As a result, the only way you can positively impact the ROI you are being judged on is by lowering your price.
There is a better way.
Our patented IPC pricing system reverses this price erosion by rewarding better creative performance. As a result, you own less responsibility for increasing ROI which means your prices don't have to go lower and you have vastly different conversations then you are having (or avoiding) now with agencies and advertisers about campaign performance.
- IPC pricing will improve the ROI you deliver
- IPC pricing will increase campaign renewal rates
- IPC pricing will increase budget commitments from advertisers
- IPC pricing seamlessly integrates with DFP